The method of increasing a website's ranking on search engines is known as search engine optimization (SEO). People are more likely to find a website that ranks higher in search engine results pages (SERPs). There are many ways to implement SEO, including through improving the site title, meta information, content, on-page components, and links.
Businesses employ SEO marketing as a strategy to increase their presence on search engines. It entails making a website more apparent to search engines by using various methods, such as adding keywords. For potential clients to find and click on a business' links, SEO can help it rank higher in search engine results pages (SERPs).