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Which is more important: UX vs. CX?

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CX is important because whether it’s positive or negative influences the likelihood that your customers will round off or repeat transactions with your company. This is especially important as your customers are tech savvy and have the power to choose between a multitude of competitors. Differentiating your product or service by offering a great CX could not only help increase your revenue and sales, but also help you gain competitive advantage. After all, studies have shown that 86% of your customers would be willing to pay more for a better CX.

Isonxperiences.com offer omni channel customer experience services which help to create continuity across customer journey with real-time, contextual insights over any channel.

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